Body Maps 2.0 Campaign Video from Genevieve Brown on Vimeo.
Smoking is one of the major preventable causes on disease in the world, in both developed and developing countries. The major issue we are targeting is that of smoking amongst young people.
Too often young people think they are invincible and can smoke for a few years and cause no real damage. The message we want to convey is that any damage done is permanent.
Professor Knothe Tate, of the University of New South Wales has created a sort of Google Maps for the body. By using microscopic and MRI imaging, combined with Google Map’s algorithms, Professor Knothe Tate has made it possible to use these images to see a holistic view of the human body, with the ability to zoom right down to individual cells.
We intend to use this technology to show millennials that damage they are doing to not just their lungs, but their whole body, by smoking.
Most anti-smoking campaigns show a virtual representation of the body, this technology allows us to show the real effects of smoking, and take young smokers on a trip around their body with ‘Body Maps’.
This video was submitted into the 2015 Future Lions competition, completed by myself and Genevieve Brown.
Smoking is one of the major preventable causes on disease in the world, in both developed and developing countries. The major issue we are targeting is that of smoking amongst young people.
Too often young people think they are invincible and can smoke for a few years and cause no real damage. The message we want to convey is that any damage done is permanent.
Professor Knothe Tate, of the University of New South Wales has created a sort of Google Maps for the body. By using microscopic and MRI imaging, combined with Google Map’s algorithms, Professor Knothe Tate has made it possible to use these images to see a holistic view of the human body, with the ability to zoom right down to individual cells.
We intend to use this technology to show millennials that damage they are doing to not just their lungs, but their whole body, by smoking.
Most anti-smoking campaigns show a virtual representation of the body, this technology allows us to show the real effects of smoking, and take young smokers on a trip around their body with ‘Body Maps’.
This video was submitted into the 2015 Future Lions competition, completed by myself and Genevieve Brown.