seek.com case study video from Conor Macleod on Vimeo.
This campaign was created for Isobar's client SEEK, specifically their profile function.
The challenge we were set was to create awareness among a job seeking and a currently employed audience for SEEK’s profile function. And to build breadth, then later depth, and increase profile acquisition.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Our key insight was the the SEEK Profile function offered the opposite purpose of the SEEK search engine. Instead of users looking for jobs themselves, SEEK was finding the jobs for them.
This brought us to the idea of "Don't just SEEK, be SOUGHT".
This campaign was completed by myself, Genevieve Brown, Conor Macleod and Sarah Thomson.
This campaign was created for Isobar's client SEEK, specifically their profile function.
The challenge we were set was to create awareness among a job seeking and a currently employed audience for SEEK’s profile function. And to build breadth, then later depth, and increase profile acquisition.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
Our key insight was the the SEEK Profile function offered the opposite purpose of the SEEK search engine. Instead of users looking for jobs themselves, SEEK was finding the jobs for them.
This brought us to the idea of "Don't just SEEK, be SOUGHT".
This campaign was completed by myself, Genevieve Brown, Conor Macleod and Sarah Thomson.
